Services: Brand Strategy, Brand Tone & Voice, Naming, Logo Development, Art Direction, Collateral, Signage, Promotional Material
The Blind Pig Food Truck serves up small bites as a permanent fixture at The Gates Hotel, Key West. From the speakeasy-inspired pig icon and logo design to the truck wrap, menu designs and clever names for everything on them, we created a fun F&B brand that reflects Key West and captures the ambience of old time prohibition.
Across from The Blind Pig, guests enjoy boozy cocktails poolside at Rum Row, all served up featuring strategic partner First Legal Rum Distillery. The iconic logo reflects bottles stashed overboard to avoid illegal bootlegging charges, with prohibition facts on drink coasters and menus about the rum-running trade.