designing for premium flag positioning
Services: Brand Tone & Voice, Logo Design, Collateral Design, Website, Art Direction
Our client is an established company specializing in creating high-quality custom flags and accessories for prestigious yacht clubs, golf courses, and other luxury leisure facilities. Known for its craftsmanship and attention to detail, the company had a strong reputation in the niche but needed to present itself as a modern, luxury brand. With ambitious sales goals, the client recognized the need for a comprehensive rebrand to elevate its image, appeal to an upscale clientele, and reflect the premium quality of its legacy brand.
Our goal was to reimagine the brand as a sophisticated, high-end choice for custom flags and accessories, differentiating it in a competitive market. This involved developing a new logo, a cohesive corporate identity package, sales collateral, and a visually appealing website that showcased the brand’s capabilities, customers past ordering history and extensive customizability.
Logo and Visual Identity Design
We designed a new logo that embodied the elegance and sophistication of the company’s products. The logo was inspired by nautical and golf elements but kept clean, modern lines to appeal to luxury clientele in both markets.
The color palette was refined to include deep blues, rich orange, and stitching details, which evoke the sense of quality finishing work and prestige associated with yacht clubs and golf course flags. Typography was carefully selected to balance heritage with modernity, using a sans serif font with elegant, classic details for brand consistency across all materials.
To help the sales team engage prospective clients effectively, we created a suite of sales collateral that highlighted the brand’s expertise, product offerings, and customization options. This included a visually appealing product catalog, brochures, and one-pagers detailing specific flag types and accessories.
We designed and built a new website to serve as a robust digital platform for showcasing the company’s products, services, and unique value proposition. The website combined elegant visuals, intuitive navigation, and detailed product pages to engage users and guide them through the brand’s offerings.
Key Takeaways: This case study demonstrates the impact of strategic rebranding in revitalizing a business and positioning it for sustained success in a niche, high-end market. By building a brand that exudes quality and sophistication, we helped the client secure its place as a top choice for custom flags and accessories in the luxury sector.