destination: conch republic
Services: Brand Strategy, Brand Tone & Voice, Naming, Logo Development, Art Direction, Visual Identity, Style Guide, Collateral, ID Package, Signage, Web Graphics, Email Marketing, Promotional Material
Right on the Southernmost edge of Florida on the island of Key West stands a hotel we named and branded 24 North. Inspired entirely by archived travel brochures, stamps and vintage Cuban travel material discovered in the Key West library archives, all coordinates led to us to create an authentic hospitality brand that Hemingway himself would frequent.
Everything we designed, from logo to fun guest collateral, reflects everything authentic about daily life in Key West – mixed with the exotic spirit of Cuban culture.
