Whoa! See Jane Go!
See Jane Go is a new company created on the platform of a ride hail service intended totally for women. The Jane brand concept was created by a father-daughter team desiring a safe, female only driver and rider alternative to Lyft and Uber.
KEY STRATEGIC CONCEPT
The key concept expanded on an idea from See Jane Go to create a retro inspired and all-inclusive brand platform that empowered women and illustrated the friendly, approachable and outgoing personality of the brand. It was our objective to get the dialogue going with potential drivers and riders with our branding efforts and make women feel empowered and well represented with the brand.
A key concept was to create an identifiable and impactful branding color called “Jane Red” that we could feature in all brand communications and expand to a myriad of applications. In all cases, we designed logos that had retro inspiration at the core with contemporary executions to reflect the modern and outgoing brand personality.