Creating a Boutique Hospitality Brand
We recently partnered with a hospitality group to create Key West’s first boutique hotel retrofit of a budget hotel located among a cluster of economy chain hotels on the North end of Key West.
KEY STRATEGIC CONCEPT
Our concept was to design a brand that married the elevated standards for a boutique hotel with a local vibe that that felt like the right fit for Key West. We concepted the brand designs to promote the hotel’s unique positioning by partnering with local artists, rum purveyors and specialty vendors to create a one of a kind experience.
We designed the entire brand to feel authentic to Key West and provide guests elements of discovery. By becoming experts on the island culture, prohibition, and the artistic nature of locals and partners, we were able to created synergy between the hotel specific branding and equally represent the partner brands and vendors on-property so the entire experience is unified and cohesive.