Designing a Prohibition Themed Bar
Rum Row is the central bar and lounge area poolside at The Gates Hotel. The bar features a local rum partnership and Rodriguez cigar lounge. As part of The Gates project, we needed to create the brand for bar and lounge.
KEY STRATEGIC CONCEPT
Our key concept when creating Rum Row was to create an iconic brand independent of Duval Street that would become a destination for guests and locals. Our objective was to create an authentic name and identity that was true to prohibition but with a contemporary feel.
We created the brand featuring a name right out of history books. By including prohibition facts on the bar coasters and drink menus guests become involved and inquisitive about the rum trade.