Design New Product Packaging
Design New Product Packaging
Design New Product Packaging
Design New Product Packaging
Design New Product Packaging
Design New Product Packaging
Design New Product Packaging
Design New Product Packaging

Design New Product Packaging

BACKGROUND
Roma Market is an authentic Italian market featuring imported and local specialty items. We have recently partnered with them to create new package designs as they plan expansion into the San Diego and wholesale markets.

KEY STRATEGIC CONCEPT
Roma Market needed a custom brand design that could be carried across a variety of SKU’s. Our objective was to create a set of assets that we could customize for each category to create a family of branded products.

SOLUTION
By creating a design that features a combination of illustration and photography the brand allows for an update of the illustration portion without needing new photography for each new SKU.