Brand Design and Product Positioning
Brand Design and Product Positioning
Brand Design and Product Positioning
Brand Design and Product Positioning
Brand Design and Product Positioning
Brand Design and Product Positioning
Brand Design and Product Positioning

Brand Design and Product Positioning

BACKGROUND
Recently, we were approached to create a brand for our agency’s first medical marijuana product. The overall concept was to create an artisan brand targeted toward a more sophisticated clientele, supporting a premium brand position.

KEY STRATEGIC CONCEPT
Create an expandable and contemporary brand design truly unique in the category – intriguing buyers and garnering attention from customers. The graphic design reflects the modern concept of the product itself, while promoting the artisan quality of the chocolate.

SOLUTION
We created a unique color-blocked brand design that represents the actual product flavors and the various marijuana strains unique to each variety of chocolates. The effect is contemporary with hints of refined whimsy –packaged in a keepsake box.