Branding an Iconic Concert Venue
We recently partnered with a local real estate developer to launch Music Box, a premier concert venue in a key location that was ready for new ownership, a new brand position, and a new design concept.
KEY STRATEGIC CONCEPT
Our objective was to create a truly iconic brand, and the logo design was the place to start. By creating a mark that includes elements of an equalizer and represents the organ pipe installation located inside the bar the brand reflects a genuine sense of place.
We branded everything with the Music Box logo and created a website that links concert goers with up-to-the-moment band and ticketing information.