Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue
Branding an Iconic Concert Venue

Branding an Iconic Concert Venue

BACKGROUND
We recently partnered with a local real estate developer to launch Music Box, a premier concert venue in a key location that was ready for new ownership, a new brand position, and a new design concept.

KEY STRATEGIC CONCEPT
Our objective was to create a truly iconic brand, and the logo design was the place to start. By creating a mark that includes elements of an equalizer and represents the organ pipe installation located inside the bar the brand reflects a genuine sense of place.

SOLUTION
We branded everything with the Music Box logo and created a website that links concert goers with up-to-the-moment band and ticketing information.