B2B Focused Design
Lifestyle Concepts offers a broad selection of domestic and European brands, giving design professionals access to a wide range of products not typically available to the design trade. We recently partnered with them to create a stylish brand and developed tools for the sales team.
KEY STRATEGIC CONCEPT
Our objective was to cut the clutter and debut the new brand. We created a modern brand that features a vibrant color palette popular with contemporary industry designers. The use of iconic yellow creates an attention getting brand presence while not vibing overly trendy.
After we designed the logo we continued the shape the vibrant color into the branded materials. The brochure/sales leave-behind piece follows the contemporary aesthetic and the PowerPoint expands the brand design.