Retail Association Rebrand
La Jolla Village was in need of an update to the overall brand/perception and a refreshed approach to the logo and website.
KEY STRATEGIC CONCEPT
A key strategic concept was to hire a local La Jolla resident. On a more serious note, a key was to the campaign was to revise the branding to reflect the business and residents of the community. Relax the vibe a bit while still reflecting the premium brand positioning of the merchants and the coveted location. Our goal was to also tell a visual brand story that illustrates all that the community of La Jolla has to offer to tourists and locals alike.
Our first step was to revise the La Jolla logo with a new approach to the script font and introduce a fresh color to the brand that represents the vibrancy of the merchants and people of La Jolla. Our second effort was to tackle the website and design a solution that takes visitors on an authentic journey through La Jolla and represent the arts, retailers, activities and dining within the community. By concepting and shooting a custom video, we were able to make the website more effective. The new site also guides visitors to a myriad of options to help customize their experience and better represent the merchants of La Jolla.