Fins Mexican Eatery is a quick-service restaurant located in a busy strip mall close to UCSD. Fins focuses on serving a fresh and authentic Baja-style menu items and Mexican beer. We partnered with the owner to revise the Fins brand and increase awareness.
KEY STRATEGIC CONCEPT
Our key concept was to refresh and refocus the brand by returning the brand to the original Baja inspired designs. We aimed to increase sales and raise awareness about the top-quality menu and fresh ingredients and preparation by the chefs. Additionally, by working with the owner’s vision for interior renovations, we revised the brand to reflect the original Baja lifestyle vibe that Fins was known for.
Our first objective was to overhaul the logo and return the brand closer to its original roots. Second, we focused on creating a solid social media and web presence by designing a WordPress website that worked to promote specials and drive traffic to the retail location. By featuring custom photography, consumers are able to see the actual quality food online before they even arrive at the Fins location. We also crafted a promotions plan and a social media strategy to engage locals and bulk up the Fins database. To support the new brand we created a new menu board concept inside the restaurant and designed the takeout menus.