Revising a Brand with New Assets
Dynamic Signal is a social site and app that promotes employee advocacy to ignite brand awareness, employee engagement, and revenue. To re-energize the brand we partnered with The B Complex in San Francisco to assign dynamic designs to the branding concepts they created.
KEY STRATEGIC CONCEPT
We created an employee-centric, youth-culture-oriented brand design to re-energize the brand and allow the company to adapt the new designs across the board.
We designed the specific turquoise color palette based on the theory that turquoise balances and recharges the emotions and inspires good communication skills and self-expression. Further, by creating the color overlay on the imagery the turquoise is not only creating a brand statement, but infusing each employee of Dynamic Signal with the “good communication” that the application promotes.