Creative Advertising Design
For the past several years we have partnered with the Coronado Tourism Improvement District to promote the island of Coronado to the local San Diego community. It is our objective to remind the locals to visit Coronado and reinforce all that there is to do and see there.
KEY STRATEGIC CONCEPT
Our campaigns need to illustrate and reminds locals of all of the various ways to spend time in Coronado and create situations for a variety of audiences and occasions. By photographing the actual businesses, residents and restaurants, the campaign creates a strong sense of place and is genuine.
By creating a campaign that allows for two different stories/scenarios in each ad we were able to maximize the promotion of activities and feature several Coronado businesses. By running an aggressive print and web campaign the local audience is seeing a variety of activities on Coronado while reinforcing that Coronado is a full day vacation. We have also designed the free shuttle graphics to encourage guests to explore the entire island and all of the businesses along the route.