Building a Better Brand Brochure
One of San Diego’s premier commercial builders approached us to refine the company brand and illustrate the different way Bingham Construction approaches their industry.
KEY STRATEGIC CONCEPT
After a positioning workshop, we were able to hone in on key message points that were a combination of revising existing copy and creating new. Most importantly, we discovered achieving Bingham Mania as a key driver to the company’s overall goals and something to really support with efforts conceptually and tactically.
Although this creative took some noodling, we were able to infuse the messaging with engaging graphics, real case studies and the incorporation of Bingham Mania.