Restoring Branding Balance in KOI
Recently, we worked with KOI on expanding their brand assets. To stay true to the heath and wellness branding to date, we infused existing brand element into new designs.
KEY STRATEGIC CONCEPT
An abstract lotus flower was part of initial branding assets we inherited, and we have worked to bring parts of that element into a lot of projects for KOI, and were influenced by its color palette. We’ve expanded the graphics with KOI and introduced more color into our palette.
We have successfully created a series of branding elements that range from very organic, to modern text applications and infused color into the advertising and retail spaces within the brick and mortar location.