Brand Design & Food Truck Graphics
The Blind Pig is a permanent food truck onsite at the Gates Hotel – featuring a small plates concept that encourages guests to order several items to share. As part of The Gates Hotel project, we needed to create a brand for the F&B component of the hotel.
KEY STRATEGIC CONCEPT
The Blind Pig name and branding was created from our research into prohibition. Using the attitude of the 1920’s and the gang mentality we shaped the brand into a slightly irreverent personality.
We concepted the brand story and created the visuals to closely tie to prohibition by infusing the cheeky attitude of the era. The political slogans and menu items are adaptations of 1920’s slang making the brand unique, informative and clever. The brand personality matches the fearless attitude and innovation of Chef Dave and the creativity behind the Blind Pig.