Urban Real Estate Brand Design
Every building added to the Emmes portfolio undergoes a major investment and transformation. Our agency has created a brand identity for each of the commercial buildings in the portfolio, the 1 Columbia Place brand design was first.
KEY STRATEGIC CONCEPT
Our key concept was to create a unique brand presence for 1 Columbia Place that would illustrate the Emmes vision and easily translate into informative and inspirational graphic design pre-construction, during and after the launch.
We created a brand that is professional and personable. The leasing team is armed with creative materials, and the building reflects a community place in downtown San Diego, not just an anonymous work space.