Blog : Web Design

A Meetings Destination Rebrand

A Meetings Destination Rebrand

BACKGROUND
On the heels of the brand development for Discover Coronado, the Explorer campaign was created to intrigue meeting planners and attract group business to Coronado Island.

KEY STRATEGIC CONCEPT
Our concept was to create a challenge with both our messaging and visual perspective. In an industry that has seen and heard most everything related to meetings, our mission was to capitalize on the uniqueness of Coronado being an island and played on the element of exploration – also taking the meeting scenario out of a conference room.

SOLUTION
We shot all of the custom photography to put the reader in the viewpoint perspective. Readers are in a moment of discovery while looking out on the horizon as if they were themselves kayaking, boating, biking, etc. on Coronado. The campaign successfully goes beyond an imagine yourself here message and puts the reader in charge of navigating their experience.

Retail Association Rebrand

Retail Association Rebrand

BACKGROUND
La Jolla Village was in need of an update to the overall brand/perception and a refreshed approach to the logo and website.

KEY STRATEGIC CONCEPT
A key strategic concept was to hire a local La Jolla resident. On a more serious note, a key was to the campaign was to revise the branding to reflect the business and residents of the community. Relax the vibe a bit while still reflecting the premium brand positioning of the merchants and the coveted location. Our goal was to also tell a visual brand story that illustrates all that the community of La Jolla has to offer to tourists and locals alike.

SOLUTION
Our first step was to revise the La Jolla logo with a new approach to the script font and introduce a fresh color to the brand that represents the vibrancy of the merchants and people of La Jolla. Our second effort was to tackle the website and design a solution that takes visitors on an authentic journey through La Jolla and represent the arts, retailers, activities and dining within the community. By concepting and shooting a custom video, we were able to make the website more effective. The new site also guides visitors to a myriad of options to help customize their experience and better represent the merchants of La Jolla.

Branding an Urban Market

Branding an Urban Market

BACKGROUND
While the public was waiting for Roma Market to open its doors, we were working behind the scenes on all of the collateral needed to launch a grocery store. We walked through the market as a cold shell and revisited weekly during construction to be mindful of everything that needed to be done to help Roma launch.

KEY STRATEGIC CONCEPT
Being an urban market, we wanted to create all assets to reflect an urban environment. Our design work also needed to appeal to the small community of Little Italy and represent the artfulness of the neighborhood. By letting urban concepts lead our design process we created a brand that represents an entire lifestyle.

SOLUTION
Knowing the we were going to have a lot of applications for the logo, we designed all our logo concepts to would work in a variety of formats and appear in 1-color just as effectively. We also intentionally wanted to stay away from the traditional red and green palette – but keep in a color scheme that would make sense for the Roma name. Following we designed a newspaper inspired newsletter to introduce the brand to the neighborhood, department by department. All signage, menus, fun Instagram videos and print collateral reflect the Roma branding.

Revising a Brand with New Assets

Revising a Brand with New Assets

BACKGROUND
Dynamic Signal is a social site and app that promotes employee advocacy to ignite brand awareness, employee engagement, and revenue. To re-energize the brand we partnered with The B Complex in San Francisco to assign dynamic designs to the branding concepts they created.

KEY STRATEGIC CONCEPT
We created an employee-centric, youth-culture-oriented brand design to re-energize the brand and allow the company to adapt the new designs across the board.

SOLUTION
We designed the specific turquoise color palette based on the theory that turquoise balances and recharges the emotions and inspires good communication skills and self-expression. Further, by creating the color overlay on the imagery the turquoise is not only creating a brand statement, but infusing each employee of Dynamic Signal with the “good communication” that the application promotes.

Branding an Iconic Concert Venue

Branding an Iconic Concert Venue

BACKGROUND
We recently partnered with a local real estate developer to launch Music Box, a premier concert venue in a key location that was ready for new ownership, a new brand position, and a new design concept.

KEY STRATEGIC CONCEPT
Our objective was to create a truly iconic brand, and the logo design was the place to start. By creating a mark that includes elements of an equalizer and represents the organ pipe installation located inside the bar the brand reflects a genuine sense of place.

SOLUTION
We branded everything with the Music Box logo and created a website that links concert goers with up-to-the-moment band and ticketing information.

Brand Design and Product Positioning

Brand Design and Product Positioning

BACKGROUND
Recently, we were approached to create a brand for our agency’s first medical marijuana product. The overall concept was to create an artisan brand targeted toward a more sophisticated clientele, supporting a premium brand position.

KEY STRATEGIC CONCEPT
Create an expandable and contemporary brand design truly unique in the category – intriguing buyers and garnering attention from customers. The graphic design reflects the modern concept of the product itself, while promoting the artisan quality of the chocolate.

SOLUTION
We created a unique color-blocked brand design that represents the actual product flavors and the various marijuana strains unique to each variety of chocolates. The effect is contemporary with hints of refined whimsy –packaged in a keepsake box.

Urban Real Estate Brand Design

Urban Real Estate Brand Design

BACKGROUND
Every building added to the Emmes portfolio undergoes a major investment and transformation. Our agency has created a brand identity for each of the commercial buildings in the portfolio, the 1 Columbia Place brand design was first.

KEY STRATEGIC CONCEPT
Our key concept was to create a unique brand presence for 1 Columbia Place that would illustrate the Emmes vision and easily translate into informative and inspirational graphic design pre-construction, during and after the launch.

SOLUTION
We created a brand that is professional and personable. The leasing team is armed with creative materials, and the building reflects a community place in downtown San Diego, not just an anonymous work space.

Commercial Real Estate Brand Design & Website

Commercial Real Estate Brand Design & Website

BACKGROUND
The Emmes Group of Companies makes up a unique collection of commercial real estate buildings in the downtown communities of San Diego. Our agency partnered with Emmes to design campaigns for the Corporate Emmes brand and each sub-branded commercial building in the portfolio.

KEY STRATEGIC CONCEPT
Our key objective was to create a local presence and develop messaging to introduce Emmes Realty into the local market place.

SOLUTION
By keeping the Emmes brand design professional and neutral, the parent company design allows for the sub-brands to live comfortably together.

WordPress Web Design

WordPress Web Design

BACKGROUND
Esteban Interiors is one of San Diego’s most recognized, and finest, interior design companies specializing in personable relationships, quality and service. We partnered with them to create a new WordPress website.

KEY STRATEGIC CONCEPT
We teamed up with Esteban Interiors to create a web presence that maximized their showcased work. Our concept was to design a WordPress site that featured large photo galleries, a robust media section and entirely showcased their portfolio. We also wanted to maximize SEO by utilizing the best practices for ranking.

SOLUTION
We designed a site that allows guests to see their portfolio and capabilities. The team can easily add images and keep their portfolio current and linked to their social media.

Lifestyle Branding

Lifestyle Branding

BACKGROUND
Fins Mexican Eatery is a quick-service restaurant located in a busy strip mall close to UCSD. Fins focuses on serving a fresh and authentic Baja-style menu items and Mexican beer. We partnered with the owner to revise the Fins brand and increase awareness.

KEY STRATEGIC CONCEPT
Our key concept was to refresh and refocus the brand by returning the brand to the original Baja inspired designs. We aimed to increase sales and raise awareness about the top-quality menu and fresh ingredients and preparation by the chefs. Additionally, by working with the owner’s vision for interior renovations, we revised the brand to reflect the original Baja lifestyle vibe that Fins was known for.

SOLUTION
Our first objective was to overhaul the logo and return the brand closer to its original roots. Second, we focused on creating a solid social media and web presence by designing a WordPress website that worked to promote specials and drive traffic to the retail location. By featuring custom photography, consumers are able to see the actual quality food online before they even arrive at the Fins location. We also crafted a promotions plan and a social media strategy to engage locals and bulk up the Fins database. To support the new brand we created a new menu board concept inside the restaurant and designed the takeout menus.