Blog : Print Design

Gates SOBE – Expanding the Branding

Gates SOBE – Expanding the Branding

BACKGROUND
The Gates Hotel brand has proven that it can expand to different markets by making slight tweaks to the universal look, for local customization. As The Gates Hotel South Beach, Miami launches, the designs we created take on modifications inspired by the Miami art scene.

KEY STRATEGIC CONCEPT
From a recent visit to The Wynwood Walls in Miami, our inspiration for brand expansion was obvious. With such a vibrant art scene in the streets unifying entire neighborhoods, we wanted to expand the existing Gates Hotel Brand to reflect its place in the Miami landscape and feel relevant to the neighborhood it serves.

SOLUTION
Drawing inspiration from the streets around us we found the spray paint effect to be relevant, reflects the artistic and street art scene of Miami, and keeps the essential brand DNA intact. Plus, as the initial artists who created The Gates Hotel brand, it was fun to “tag” our own art! The incorporation of the bright pink, enlivens The Gates look and keeps the brand elements on target with an approach that is very street-meets-beach and reflects the authentic Miami culture.

Designing a new brand, right next door

Designing a new brand, right next door

BACKGROUND
As Highgate Hotels continues to launch boutique hotels, our agency continues to partner in stride to create unique hospitality brands. Recently, the hotel next door to The Gates became part of the signature Keys Collection, and needed our expertise to create a standalone brand for the hotel.

KEY STRATEGIC CONCEPT
The concept of location both next door to The Gates and proximity to neighboring Cuba, was at the core of our location-based concept. Development of the name 24 North directly reflects the latitude of Key West’s nautical location and created an opportunity to illustrate the close connection that Key West has shared with Cuba. Through research at the local Key West library we found boxes of archived print collateral from the 1930’s through the late 50’s that provided a glamorous look at travel to Cuba. It was the cruise lines, fancy cars, promise of mojito’s and the jet-set life that helped shape our creative approach to creating the 24 North brand.

SOLUTION
We crafted the 24 North brand to reflect a vintage travel effect reminiscent of a bygone era. We designed maps and travel inspired documents based on found maps and authentic official seals, and created materials that infused the glamor of once was with a modern execution.

Creating a Boutique Hospitality Brand

Creating a Boutique Hospitality Brand

BACKGROUND
We recently partnered with a hospitality group to create Key West’s first boutique hotel retrofit of a budget hotel located among a cluster of economy chain hotels on the North end of Key West.

KEY STRATEGIC CONCEPT
Our concept was to design a brand that married the elevated standards for a boutique hotel with a local vibe that that felt like the right fit for Key West. We concepted the brand designs to promote the hotel’s unique positioning by partnering with local artists, rum purveyors and specialty vendors to create a one of a kind experience.

SOLUTION
We designed the entire brand to feel authentic to Key West and provide guests elements of discovery. By becoming experts on the island culture, prohibition, and the artistic nature of locals and partners, we were able to created synergy between the  hotel specific branding and equally represent the partner brands and vendors on-property so the entire experience is unified and cohesive.

Brand Design & Food Truck Graphics

Brand Design & Food Truck Graphics

BACKGROUND
The Blind Pig is a permanent food truck onsite at the Gates Hotel – featuring a small plates concept that encourages guests to order several items to share. As part of The Gates Hotel project, we needed to create a brand for the F&B component of the hotel.

KEY STRATEGIC CONCEPT
The Blind Pig name and branding was created from our research into prohibition. Using the attitude of the 1920’s and the gang mentality we shaped the brand into a slightly irreverent personality.

SOLUTION
We concepted the brand story and created the visuals to closely tie to prohibition by infusing the cheeky attitude of the era. The political slogans and menu items are adaptations of 1920’s slang making the brand unique, informative and clever. The brand personality matches the fearless attitude and innovation of Chef Dave and the creativity behind the Blind Pig.

Designing a Prohibition Themed Bar

Designing a Prohibition Themed Bar

BACKGROUND
Rum Row is the central bar and lounge area poolside at The Gates Hotel. The bar features a local rum partnership and Rodriguez cigar lounge. As part of The Gates project, we needed to create the brand for bar and lounge.

KEY STRATEGIC CONCEPT
Our key concept when creating Rum Row was to create an iconic brand independent of Duval Street that would become a destination for guests and locals. Our objective was to create an authentic name and identity that was true to prohibition but with a contemporary feel.

SOLUTION
We created the brand featuring a name right out of history books. By including prohibition facts on the bar coasters and drink menus guests become involved and inquisitive about the rum trade.

Branding an Iconic Concert Venue

Branding an Iconic Concert Venue

BACKGROUND
We recently partnered with a local real estate developer to launch Music Box, a premier concert venue in a key location that was ready for new ownership, a new brand position, and a new design concept.

KEY STRATEGIC CONCEPT
Our objective was to create a truly iconic brand, and the logo design was the place to start. By creating a mark that includes elements of an equalizer and represents the organ pipe installation located inside the bar the brand reflects a genuine sense of place.

SOLUTION
We branded everything with the Music Box logo and created a website that links concert goers with up-to-the-moment band and ticketing information.

Brand Design and Product Positioning

Brand Design and Product Positioning

BACKGROUND
Recently, we were approached to create a brand for our agency’s first medical marijuana product. The overall concept was to create an artisan brand targeted toward a more sophisticated clientele, supporting a premium brand position.

KEY STRATEGIC CONCEPT
Create an expandable and contemporary brand design truly unique in the category – intriguing buyers and garnering attention from customers. The graphic design reflects the modern concept of the product itself, while promoting the artisan quality of the chocolate.

SOLUTION
We created a unique color-blocked brand design that represents the actual product flavors and the various marijuana strains unique to each variety of chocolates. The effect is contemporary with hints of refined whimsy –packaged in a keepsake box.

B2B Focused Design

B2B Focused Design

BACKGROUND
Lifestyle Concepts offers a broad selection of domestic and European brands, giving design professionals access to a wide range of products not typically available to the design trade. We recently partnered with them to create a stylish brand and developed tools for the sales team.

KEY STRATEGIC CONCEPT
Our objective was to cut the clutter and debut the new brand. We created a modern brand that features a vibrant color palette popular with contemporary industry designers. The use of iconic yellow creates an attention getting brand presence while not vibing overly trendy.

SOLUTION
After we designed the logo we continued the shape the vibrant color into the branded materials. The brochure/sales leave-behind piece follows the contemporary aesthetic and the PowerPoint expands the brand design.

Design New Product Packaging

Design New Product Packaging

BACKGROUND
Roma Market is an authentic Italian market featuring imported and local specialty items. We have recently partnered with them to create new package designs as they plan expansion into the San Diego and wholesale markets.

KEY STRATEGIC CONCEPT
Roma Market needed a custom brand design that could be carried across a variety of SKU’s. Our objective was to create a set of assets that we could customize for each category to create a family of branded products.

SOLUTION
By creating a design that features a combination of illustration and photography the brand allows for an update of the illustration portion without needing new photography for each new SKU.

Design of B2B Communications

Design of B2B Communications

BACKGROUND
For the past 12 years, The Hass Avocado Board has partnered with our agency on key industry related communications. These reports provide avocado growers with data and findings about consumer habits.

KEY STRATEGIC CONCEPT
In order to impart statistical information in an engaging fashion, we work hard to create a graphic theme for the report every year that sets the tone for the entire publication.

SOLUTION
Each year we brand the study to reflect the Hass Avocado Board and recount the environment as it relates to consumer habits. We customize detailed graphics and organize a ton of technical data into easy to read formats.