Blog : Package Design

Brand Design to Launch New Products

Brand Design to Launch New Products

BACKGROUND
One of our most innovative and creative clients is Next Proteins. Always inventing and reinventing protein products, the founder regularly engages our creative minds to tackle packaging projects.

KEY STRATEGIC CONCEPT
Our key concept for XAPP was to illustrate that this new product is sparkling and effervescent and features protein. By designing a friendly and healthy-feeling brand, we positioned the product to support an entire lifestyle.

SOLUTION
We designed the brand to appear energetic, colorful and healthy looking. The shelf appeal illustrates that the product is good for you and tastes great. The fruit appears to be moving up the can by force of the bubbles, reinforcing the energetic and sparkling benefit of the product.

Brand Design and Product Positioning

Brand Design and Product Positioning

BACKGROUND
Recently, we were approached to create a brand for our agency’s first medical marijuana product. The overall concept was to create an artisan brand targeted toward a more sophisticated clientele, supporting a premium brand position.

KEY STRATEGIC CONCEPT
Create an expandable and contemporary brand design truly unique in the category – intriguing buyers and garnering attention from customers. The graphic design reflects the modern concept of the product itself, while promoting the artisan quality of the chocolate.

SOLUTION
We created a unique color-blocked brand design that represents the actual product flavors and the various marijuana strains unique to each variety of chocolates. The effect is contemporary with hints of refined whimsy –packaged in a keepsake box.

Design New Product Packaging

Design New Product Packaging

BACKGROUND
Roma Market is an authentic Italian market featuring imported and local specialty items. We have recently partnered with them to create new package designs as they plan expansion into the San Diego and wholesale markets.

KEY STRATEGIC CONCEPT
Roma Market needed a custom brand design that could be carried across a variety of SKU’s. Our objective was to create a set of assets that we could customize for each category to create a family of branded products.

SOLUTION
By creating a design that features a combination of illustration and photography the brand allows for an update of the illustration portion without needing new photography for each new SKU.

Medical Brand Design

Medical Brand Design

BACKGROUND
Dr. Margo Aura Emami M.D. engaged us to create a brand that reflects the mission of her business and benefits of her regenerative medicine practice.

KEY STRATEGIC CONCEPT
Our concept was to design a contemporary and holistic brand that positioned the product as approachable yet pharmaceutical grade.

SOLUTION
Designing the palette to include magenta, known for beauty and harmony and natural green associated with hope and new beginnings, the brand colors are closely related to the philosophy of the founder and the promise of the product.