Blog : Logo Design

A Meetings Destination Rebrand

A Meetings Destination Rebrand

BACKGROUND
On the heels of the brand development for Discover Coronado, the Explorer campaign was created to intrigue meeting planners and attract group business to Coronado Island.

KEY STRATEGIC CONCEPT
Our concept was to create a challenge with both our messaging and visual perspective. In an industry that has seen and heard most everything related to meetings, our mission was to capitalize on the uniqueness of Coronado being an island and played on the element of exploration – also taking the meeting scenario out of a conference room.

SOLUTION
We shot all of the custom photography to put the reader in the viewpoint perspective. Readers are in a moment of discovery while looking out on the horizon as if they were themselves kayaking, boating, biking, etc. on Coronado. The campaign successfully goes beyond an imagine yourself here message and puts the reader in charge of navigating their experience.

Retail Association Rebrand

Retail Association Rebrand

BACKGROUND
La Jolla Village was in need of an update to the overall brand/perception and a refreshed approach to the logo and website.

KEY STRATEGIC CONCEPT
A key strategic concept was to hire a local La Jolla resident. On a more serious note, a key was to the campaign was to revise the branding to reflect the business and residents of the community. Relax the vibe a bit while still reflecting the premium brand positioning of the merchants and the coveted location. Our goal was to also tell a visual brand story that illustrates all that the community of La Jolla has to offer to tourists and locals alike.

SOLUTION
Our first step was to revise the La Jolla logo with a new approach to the script font and introduce a fresh color to the brand that represents the vibrancy of the merchants and people of La Jolla. Our second effort was to tackle the website and design a solution that takes visitors on an authentic journey through La Jolla and represent the arts, retailers, activities and dining within the community. By concepting and shooting a custom video, we were able to make the website more effective. The new site also guides visitors to a myriad of options to help customize their experience and better represent the merchants of La Jolla.

Branding an Urban Market

Branding an Urban Market

BACKGROUND
While the public was waiting for Roma Market to open its doors, we were working behind the scenes on all of the collateral needed to launch a grocery store. We walked through the market as a cold shell and revisited weekly during construction to be mindful of everything that needed to be done to help Roma launch.

KEY STRATEGIC CONCEPT
Being an urban market, we wanted to create all assets to reflect an urban environment. Our design work also needed to appeal to the small community of Little Italy and represent the artfulness of the neighborhood. By letting urban concepts lead our design process we created a brand that represents an entire lifestyle.

SOLUTION
Knowing the we were going to have a lot of applications for the logo, we designed all our logo concepts to would work in a variety of formats and appear in 1-color just as effectively. We also intentionally wanted to stay away from the traditional red and green palette – but keep in a color scheme that would make sense for the Roma name. Following we designed a newspaper inspired newsletter to introduce the brand to the neighborhood, department by department. All signage, menus, fun Instagram videos and print collateral reflect the Roma branding.

Designing a new brand, right next door

Designing a new brand, right next door

BACKGROUND
As Highgate Hotels continues to launch boutique hotels, our agency continues to partner in stride to create unique hospitality brands. Recently, the hotel next door to The Gates became part of the signature Keys Collection, and needed our expertise to create a standalone brand for the hotel.

KEY STRATEGIC CONCEPT
The concept of location both next door to The Gates and proximity to neighboring Cuba, was at the core of our location-based concept. Development of the name 24 North directly reflects the latitude of Key West’s nautical location and created an opportunity to illustrate the close connection that Key West has shared with Cuba. Through research at the local Key West library we found boxes of archived print collateral from the 1930’s through the late 50’s that provided a glamorous look at travel to Cuba. It was the cruise lines, fancy cars, promise of mojito’s and the jet-set life that helped shape our creative approach to creating the 24 North brand.

SOLUTION
We crafted the 24 North brand to reflect a vintage travel effect reminiscent of a bygone era. We designed maps and travel inspired documents based on found maps and authentic official seals, and created materials that infused the glamor of once was with a modern execution.

Creating a Boutique Hospitality Brand

Creating a Boutique Hospitality Brand

BACKGROUND
We recently partnered with a hospitality group to create Key West’s first boutique hotel retrofit of a budget hotel located among a cluster of economy chain hotels on the North end of Key West.

KEY STRATEGIC CONCEPT
Our concept was to design a brand that married the elevated standards for a boutique hotel with a local vibe that that felt like the right fit for Key West. We concepted the brand designs to promote the hotel’s unique positioning by partnering with local artists, rum purveyors and specialty vendors to create a one of a kind experience.

SOLUTION
We designed the entire brand to feel authentic to Key West and provide guests elements of discovery. By becoming experts on the island culture, prohibition, and the artistic nature of locals and partners, we were able to created synergy between the  hotel specific branding and equally represent the partner brands and vendors on-property so the entire experience is unified and cohesive.

Brand Design & Food Truck Graphics

Brand Design & Food Truck Graphics

BACKGROUND
The Blind Pig is a permanent food truck onsite at the Gates Hotel – featuring a small plates concept that encourages guests to order several items to share. As part of The Gates Hotel project, we needed to create a brand for the F&B component of the hotel.

KEY STRATEGIC CONCEPT
The Blind Pig name and branding was created from our research into prohibition. Using the attitude of the 1920’s and the gang mentality we shaped the brand into a slightly irreverent personality.

SOLUTION
We concepted the brand story and created the visuals to closely tie to prohibition by infusing the cheeky attitude of the era. The political slogans and menu items are adaptations of 1920’s slang making the brand unique, informative and clever. The brand personality matches the fearless attitude and innovation of Chef Dave and the creativity behind the Blind Pig.

Designing a Prohibition Themed Bar

Designing a Prohibition Themed Bar

BACKGROUND
Rum Row is the central bar and lounge area poolside at The Gates Hotel. The bar features a local rum partnership and Rodriguez cigar lounge. As part of The Gates project, we needed to create the brand for bar and lounge.

KEY STRATEGIC CONCEPT
Our key concept when creating Rum Row was to create an iconic brand independent of Duval Street that would become a destination for guests and locals. Our objective was to create an authentic name and identity that was true to prohibition but with a contemporary feel.

SOLUTION
We created the brand featuring a name right out of history books. By including prohibition facts on the bar coasters and drink menus guests become involved and inquisitive about the rum trade.

Brand Design to Launch New Products

Brand Design to Launch New Products

BACKGROUND
One of our most innovative and creative clients is Next Proteins. Always inventing and reinventing protein products, the founder regularly engages our creative minds to tackle packaging projects.

KEY STRATEGIC CONCEPT
Our key concept for XAPP was to illustrate that this new product is sparkling and effervescent and features protein. By designing a friendly and healthy-feeling brand, we positioned the product to support an entire lifestyle.

SOLUTION
We designed the brand to appear energetic, colorful and healthy looking. The shelf appeal illustrates that the product is good for you and tastes great. The fruit appears to be moving up the can by force of the bubbles, reinforcing the energetic and sparkling benefit of the product.

Branding an Iconic Concert Venue

Branding an Iconic Concert Venue

BACKGROUND
We recently partnered with a local real estate developer to launch Music Box, a premier concert venue in a key location that was ready for new ownership, a new brand position, and a new design concept.

KEY STRATEGIC CONCEPT
Our objective was to create a truly iconic brand, and the logo design was the place to start. By creating a mark that includes elements of an equalizer and represents the organ pipe installation located inside the bar the brand reflects a genuine sense of place.

SOLUTION
We branded everything with the Music Box logo and created a website that links concert goers with up-to-the-moment band and ticketing information.

Brand Design and Product Positioning

Brand Design and Product Positioning

BACKGROUND
Recently, we were approached to create a brand for our agency’s first medical marijuana product. The overall concept was to create an artisan brand targeted toward a more sophisticated clientele, supporting a premium brand position.

KEY STRATEGIC CONCEPT
Create an expandable and contemporary brand design truly unique in the category – intriguing buyers and garnering attention from customers. The graphic design reflects the modern concept of the product itself, while promoting the artisan quality of the chocolate.

SOLUTION
We created a unique color-blocked brand design that represents the actual product flavors and the various marijuana strains unique to each variety of chocolates. The effect is contemporary with hints of refined whimsy –packaged in a keepsake box.